No, Little Piggy

"No, Little Piggy" (sometimes erroneously called "Don't Be a Pig") is the name of an animated PSA short that supposedly aired on Cleveland-area children's television shows on three occasions in the summer of 1989. Allegedly, children who watched it would be inspired later in life to overeat, leading to obesity later in life. No recordings or raw stills of the footage exist, and reports of its contents are conflicting. The only material from the show's production is a single alleged storyboard listed on eBay in 2011.

History
The first alleged airing was on June 12th, 1989 on WVIZ-TV, Cleveland's PBS affiliate, at either 2 or 3 AM. The only accounts acknowledging its existence are forum user Dunderschlep's plot summary and a letter postmarked June 20th to the TV station, by a "Concerned Mother" condemning them for airing "obscene and frightening" content late at night.

The second airing was on June 30th, again on WVIZ-TV, this time at midnight. There are several accounts describing it, including a more detailed writeup by forum users Lookatdisd00d and beaubyblow, as well as an brief column in the CSU Register.

The third airing was on July 20th, playing simultaneously on WOIO (Cleveland's CBS affiliate) and independent station WUAB in the nearby city of Lorain, at AM. It was referenced in an article about broadcast security in the Akron Beacon Journal the following week.

Contents
From Dunderschlep's summary on the forum, first posted in 2009:

''I remember seeing some trippy short on TV called "Don't Be a Pig" or something like that when I was up way later than I should've been at like 2 or 3 am. It shows a kid eating breakfast, while a demon or something offers him more and more food. It happens again and again throughout his life, then he's an adult who's an absolute lardo [sic], even fatter than me. The demon comes back and says his time's up; the guy ways it isn't, but the demon laughs and brings him to Hell, where he's chained up and grows a pig's snout for a nose.''

Lookatdisd00d and beaubyblow's summary from 2011 varies in several places, but has far more detail.

''It starts with a title sequence listing a bunch of studios nobody's ever ever heard of, then goes to a shot of a kid sitting at the table eating breakfast while the narrator says his name is Timmy. After finishing, he asks his mom for more, and she says no, because he'll grow up to be a pig. Then Timmy looks in the camera, and the narrator asks him if he's sure wants more, even if it means being a pig. Timmy nods, so suddenly a plate of pancakes appears in front of them. He eats them all and makes a huge mess, and walks away rubbing his full belly.''

''Then it shows Timmy as a high schooler, and he's visibly fatter. He gets some boring health food from the cafeteria, and he wishes it was a hamburger. The narrator asks again if he's sure, and Timmy nods, so his food turns into hamburgers, chicken strips, etc. etc. He stuffs himself silly, then it shows him having trouble fitting in his desk at school with a full belly.''

''Next Timmy's in his college dorm, clearly fat with a large potbelly. He's lounging on his bed, looking stoned, and he says he'd give anything for some food. The narrator asks if he means ANYTHING, and he nods. Suddenly, there's a bunch of pizzas, hot wings, beer, etc. all around him. He eats it all, and it leaves him all bloated and gassy. The bed also sounds like it's about to break underneath him.''

''The final scene is Timmy as a grown man, so obese he needs two chairs to hold him up, eating from a massive bowl of ice cream. The narrator says it's time for him to go and be a pig, but he says he wants to finish eating first. The narrator then laughs and says "You thought you have a choice? You made it long ago" before a portal opens up under Timmy and a bunch of hands pull him down. It then shows one of those eerily detailed painted shots (like in Ren & Stimpy) of Timmy transformed into a pig, eating from a trough in Hell, with a regretful look on his face as the screen flashes the words "DON'T BE A PIG."''

Effects
The alleged effects of viewing the PSA vary, though they all revolve around eating (or not eating) food. Dunderschlep claims that he began overeating after seeing it, and was diagnosed with a binge-eating disorder some time later. As a result, he claims it made him morbidly obese. The Concerned Mother claims that her children were terrified to eat their breakfast for a week.

Lookatdisd00d and beaubyblow both claim to have had their memories altered in some way by the PSA. Lookatdisd00d claims that she gained weight from a thyroid condition in middle school, something backed up by photographs and doctors' notes, but after viewing it, thought she had been fat her whole childhood. Beaubyblow claims he was thin before watching it, but afterwards "I was fat, and everyone always thought I was the fat kid."

Satanic activity
In the Concerned Mother letter, the author says that the depictions of Hell, as well as the unnerving effect it had on her children, are "fingerprints of Satanic or other demonic cults working to cause misery in Christian minds." Seeing how this was the height of the Satanic panic in America, the odds that they were responsible seem to be minimal.